A new study shows that Republicans and Democrats only agree on brands like Coke, Google, Apple–which we also agree we like. Basically, one headline said that Dems are from Starbucks and Republicans are from Dunkin’. That will be unhappy news to my good friend, a loyal Democrat who loves Dunkin’ coffee so much that I bought her some on a trip to Boston before a store opened here.
On the other hand, as you can see in their graphic here, we like brands from both sides (Starbucks, Subway), but also don’t prefer brands on both sides (Jeep, Sharp) and prefer others that aren’t even here (Chick-fil-A, LG). What category does that put us in? Are there others like us?
Buyology is the firm that conducted this study. They claim that “At least 85% of human decisions are governed by the non-conscious (instinct, intuition, emotions & desires and memories & values). Over $80 billion is spent each year measuring the 15% that is conscious.”
So, what does your conscious tell you about your brand preference?!
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