Retire Ronald McDonald?

McDonald’s in under pressure to get rid of their iconic spokesman, Ronald McDonald, according to the Wall Street Journal:

More than 550 health professionals and organizations have signed a letter to McDonald’s Corp. asking the maker of Happy Meals to stop marketing junk food to kids and retire Ronald McDonald.

The McDonald’s letter, scheduled to run in ads in the Chicago Sun-Times, New York Metro, Boston Metro, San Francisco Examiner, Minneapolis City Pages and Baltimore City Paper, has been signed by such groups as the American Academy of Child and Adolescent Psychiatry and the Chicago Hispanic Health Coalition, as well as by well-known nutritionists and doctors like Andrew Weil, a doctor and director of the Arizona Center for Integrative Medicine.

I’m not sure what I think about this.  I think parents should be responsible for what their children eat, but advertising to children is both pervasive and effective.  Yes, my children eat at McDonalds and probably shouldn’t, but they also eat mostly healthy food and get plenty of exercise.  We’re moving back to North Carolina, and I must wonder, are the Chik-fil-A “Eat Mor Chikin cows next?  After all, those shakes, waffle fries, and atrocious spelling can’t be good for kids either.


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