Social Media Marketing Hands-On Workshop in New York City

This announcement is on behalf of one of my fellow Princeton alumni:
SOCIAL MEDIA MARKETING HANDS-ON WORKSHOP on June 16, 2009
In this comprehensive, hands-on workshop Maisha Walker “The Internet Strategist” for Inc. magazine and founder of message medium will help you step-by-step build out your Facebook, LinkedIn & Twitter pages with the features you need [...]

Dominos Pizza Needs to Work Hard to Rebuild Customers’ Trust After Employees’ Prank

First Amazon and Twitter, and now Dominos and Twitter.  Thanks to a horrific prank pulled by two of Domino’s employees at a franchise in Conover, NC, Dominos will have to be working double time to rebuild its customers trust.  Here’s an excerpt from the New York Times article:
When two Domino’s Pizza employees filmed a prank [...]

Amazon and Twitter Both Have a Ways to Go to Earn Back Our Trust

Full disclosure:  we are regularly consumers of the wares available on Amazon.com, and I did have a Twitter account, if only briefly.   Now that I’ve dispensed with the required information, let me way that both Amazon and Twitter can learn a lot from the Amazon’s recent debacle with its book sales rankings.  While Twitterers tweeted [...]

Zappos Uses Social Networks for Announcing Downsizing

Here’s an excerpt of my interview in today’s Investor’s Business Daily:
E-tailer Zappos has held its own in a sluggish economy. In fact, the online shoe seller’s revenue rose from $840 million in 2007 to $1 billion in 2008, though it fell short of its expected $1.1 billion in sales, noted Tony Hsieh, Zappos’ CEO, who’s [...]

Goodbye to Facebook for Me — Wait, I’m Back

Never say never, as my father-in-law used to tell me.  I’m back on Facebook, thanks to a high school friend who said I needed to rejoin as part of our planning for our upcoming 30th Reunion at Okemos High School in 2010.  I’ve actually renewed some friendships several old high school friends, and making “new” [...]