Financial Services Firms Will Need to Work Hard to Regain Trust

These survey results are from a firm headed by one of my college classmates and friends, Bill Haynes.  They reinforce the fact that financial services firms are in a world of hurt when it comes to regaining the trust of their stakeholders:
BOSTON, MA–(Marketwire – March 10, 2009) – Financial services firms need to work [...]

Is it the recession fair game in advertising?

News14Carolina asked me this question the other day–you can see my interview here.  They heard about the new offer from Ford and GM to pay your car payment if you lose your job and wondered if this was an appropriate way to talk to consumers at this tight economic time.  Hyundai made this offer last [...]

Starbucks to Downsize, Close 300 Stores, Discount Coffee & Breakfast Food Pairings

Update 2-9-09 from the Wall Street Journal:
Starbucks Corp., which built a coffee empire on its premium image, wants to convince customers that its drinks aren’t that expensive.

The company said Monday that it’s selling discounted pairings of coffee and breakfast food for $3.95, a type of promotion long [...]

UGGs! Where are you?!

Our 14-year old hoards her allowance, rarely spending money on herself, except now for her all-important golf clubs and accessories.  So, when she decided to spend some of her allowance and Christmas money on herself, we were impressed–it is hard to move that money from her hands.  But, we had one snag—she wanted UGGs and [...]